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Optimizing your sales route and reducing the carbon footprint

Is it possible for a company to combine optimization of sales route and carbon footprint reduction? In other words, consider both:

Productivity and ecology?

Competitiveness and environmental protection?

This is a broad question to which there is no absolute answer. Different points of view confront each other:

  • Some consider that the company’s interests are opposed to environmental concerns.
  • Others see environmental issues as economic opportunities through innovation (example: the use of calculation algorithms for route management).

This blog post aims to demonstrate how optimizing sales route can help your company reduce its carbon footprint.

To begin, let’s define 2 important notions: carbon assessment and carbon footprint.

What are carbon assessment and carbon footprint?

The Carbon Assessment aims to help public and private actors to:

  1. measure their carbon footprint, i. e. the quantity of carbon emitted by their activity.
  2. reduce their greenhouse gas (GHG) emissions.

Each country has its own way to carry out their carbon assessment.

For example, in France, the Carbon Assessment named “Bilan Carbone ©” has become mandatory for all private companies with more than 500 employees, but can also be useful for those who aspire to:

  • identify new economic opportunities
  • make its value chain virtuous both for the company itself and for the climate.

Which relationship between efficient management of sales route and carbon footprint reduction?

Case study

Following a carbon assessment that has established a statement of its energy consumption, a company can decide to act on the CO2 emission of its sales tours.

The financial stakes are high, as fuel costs increase steadily, and most of the company’s vehicles run on fossil fuels (gasoline, diesel).

The company’s objectives are to reduce both fuel costs and carbon footprint and improve the performance of its itinerant sales force.

A useful tool: the use of a sales tour management solution allows, thanks to its calculation algorithm, to optimize the sales representatives’ itineraries and more particularly:

  • improve the ratio number of appointments per kilometer driven,
  • reduce the distances travelled unnecessarily thanks to a better route management,
  • take into account the time constraints of the sales representative and client when scheduling appointments,
  • quickly suggest an alternative appointment in the same geographical area in case of last-minute cancellation or plan another one to avoid unnecessary trips.

Carbon footprint and sales tour management solution

Results of using a sales tour planning software:

  • Less kilometers driven
  • Lower fuel consumption costs
  • Reduced carbon footprint
  • More customer appointments
  • More time spent with clients
  • Growth in turnover

Optimization of sales tour management: positive outcomes for the company, the sales force and the environment


  • Reduction of fossil fuel consumption and the inherent financial burden
  • Increased productivity of the itinerant sales force

Sales force

  • Improved sales route management (stress reduction for the tour planner, better time management for the sales team, etc.)


  • Reduction of GHG emissions and carbon footprint
  • Reduction of noise and atmospheric pollution, etc.Optimize the sales route and carbon footprint of your company

How to go further to optimize sales route and carbon footprint?

Beyond the use of a sales route optimization software, you can:

  • Train your itinerant sales representative in eco-driving and save 25% on fuel consumption
  • Properly monitor vehicle maintenance
  • Acquire electric/hybrid/LPG (liquefied petroleum gas)/CNG (compressed natural gas)/Biofuels and alternative vehicles

    Optimization of sales route and carbon footprint with an electric vehicle

The carbon footprint is a constraining mechanism at first glance, but it can enable a company to improve its profitability by relying on the leverage of sales tour management.

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